Frispins as part of player retention campaigns

Freespins as part of player retention campaigns is a strategy used by online casinos to maintain user interest and encourage their return to the platform. In the context of high competition in the gambling market, the provision of bonuses with free spins is becoming an important tool in order not only to attract new customers, but also to retain already registered players. In this article, we look at how freespins are used in marketing campaigns to retain players, what strategies are applied and what examples of successful offers exist in the market.

1. Why do casinos use freespins to retain players?

Freespins serve as a powerful tool for player retention for several reasons:
  • Attractiveness without risk. Freespins provide players with the opportunity to win without the risk of losing their own money. It's the perfect deal for anyone looking to keep playing at no extra cost.
  • Increased engagement. Regular bonuses with freespins can significantly increase the level of player engagement, as they provide additional chances to win during the game.
  • Encouraging repeat deposits. Casinos often offer freespins in exchange for repeated deposits, which helps to retain players and increase their loyalty.

2. How freespins are used in player retention campaigns

Online casinos are developing various strategies to use freespins to retain users, including:
  • Loyalty programs. Many casinos offer freespins as part of their loyalty programs, where players can receive free spins for accumulating points or for fulfilling certain conditions.
  • Personalized offerings. Based on gaming activity and user behavior, casinos may offer personalized freespins based, for example, on the number of bets placed or the duration of the game.
  • Repeated deposits. Freespins are often provided as a bonus for repeated deposits, incentivizing players to return to the platform to continue playing. This helps maintain a constant stream of activity on the site.
  • Seasonal and thematic promotions. Depending on the time of year or the theme of the game, casinos may campaign by providing freespins as part of seasonal promotions (for example, Halloween or Christmas), which makes the offer more attractive and relevant.

3. Examples of successful campaigns with freespins to retain players

1. PlayAmo Casino: Loyalty program with freespins

How it works: As part of its loyalty program, PlayAmo Casino provides players with weekly freespins for fulfilling certain conditions. Players receive freespins for activity in the game, as well as for replenishing the account.
Advantage: This approach keeps players engaged, motivating them to return to the platform to meet conditions and gain new freespins.

2. Casumo Casino: Promotions with freespins for regulars

How it works: Casumo Casino regularly runs promotions that include freespins for players who actively play on the platform. For example, players can receive up to 100 free spins each month for top-ups and other conditions.
Advantage: The system allows players to maintain interest and reward them for activity, which increases the frequency of visits and customer retention.

3. LeoVegas: Frispins for loyalty

How it works: LeoVegas actively uses freespins as part of its loyalty program, where users can receive freespins for accumulating points and completing daily tasks.
Advantage: Frequent bonuses with freespins keep players interested and encourage them to make additional deposits.

4. What are the pros and cons of freespins for player retention?

1. Advantages:
  • Increased engagement: Freespins help keep players engaged by increasing their engagement and return to the site.
  • Attracting new users: Using freespins as promotional bonuses attracts new players and motivates them to register.
  • Increasing average game time: Players tend to stay longer in the game if they are offered additional free spins.

2. Cons:
  • Dependence on wagering conditions: Complicated wagering conditions can reduce the attractiveness of freespins if players cannot complete them on time.
  • Can lead to excessive player activity: Constant bonuses with freespins can lead to players making more deposits, which can increase their costs.
  • Difficulty calculating benefits: Sometimes bonus terms (for example, high vagers or limited slots for freespins) can make offers less profitable for players.

5. How to pick a slot with freespins in player retention campaigns

1. Check Bonus Terms: Note the freespin wagering terms and restrictions, such as the maximum bet or limit on games on which freespins can be used.
2. Look at the choice of slots: Many casinos only provide freespins for certain slots. Make sure the freespins on offer can be used on games you like.
3. Read reviews: Research reviews from other players to see how often Frispins are activated and how beneficial they are.

6. Result

Freespins as part of player retention campaigns is an effective strategy that helps online casinos retain players and incentivize them to return visits. Loyalty systems, personalized offers and seasonal promotions with freespins make the game more fun and profitable. When choosing casinos with attractive freespins, it is important to take into account the bonus conditions and choose those platforms that offer the best conditions for retaining customers.